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Changing Logos!!

Does changing the logo benefit a company’s business?

For example; IHOP recently changed its logo. The first logo included the word restaurant, which is a good strategy to introduce customers to the business of the company. However, the new logo omitted the word restaurant, maybe because it’s well known now that IHOP is a restaurant. But also could be because IHOP wanted to focus more on its name and make their logo simple so that the logo will be more recognizable to customers.

But which one do customers remember more? The old or the new?

I think good design is a good marketing strategy that can get consumers’ attention and be more recognized. Some companies benefit from changing their logos, just like how Shell company by changing its logo got the benefits for its business. Therefore, the new Shall logo helps many customers to see the station from miles away when needed to fill their car’s tank. That is good design; it is simple, clear and noticeable.

Something that can get your attention and that is so clear that can be identified from miles away is a good design. When looking for a restaurant when you’re hungry, a logo that is clear and simple can help us spot the restaurant. Customers, designers, and businesses are looking for logos that are noticeable, and clear. For that, I think IHOP did a good job changing its logo because I can see it clearly from afar. It is a good business and yes changing logos can be beneficial for its business. To see more please visit.


  1. jle21 wrote:

    You say that the change of the ihop logo is a good change because you can “see it clearly from afar.” I can actually see both logos, the old and the new, from afar. I don’t think that the updated logo does much for the company. If anything, the new logo just seems like a variation of the original design adapted for a different function/purpose. I do agree with you that the updated shell logo is very effective because of its use of bright color, and its simple, yet iconic shape.

    Tuesday, September 18, 2018 at 1:41 pm | Permalink
  2. nchipour wrote:

    I think the change of logos can be somewhat confusing, but can be great if done correctly and with a lot of thought on how it can affect a consumer. When I’m driving down the road, and see an outlet mall, I scan the stores for logos that I recognize. The question is – how would a change affect my ability to see a Nike store, for example?

    Tuesday, September 18, 2018 at 2:51 pm | Permalink
  3. jcarlos wrote:

    For a logo change as dramatic as Shell’s, it is important for the company to represent themselves in the best way possible. It will serve many purposes like: uniqueness, iconography, and timelessness. I always say that if a logo works over a long period of time and the company is appreciated by its consumers, you don’t have to fix it.

    Sunday, September 23, 2018 at 5:25 pm | Permalink