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Choice of Color

How do you begin your design project? I personally gather up my content and set up my Adobe InDesign file and create a color scheme to use in my design. As a designer, I have learned color theory and the phycological meanings of the main colors, but I tend not to put much thought into the emotion colors can evoke to the viewer when designing. After the one class on the topic, it faded deep into my brain not to be thought of again until recently.

While writing a design critique, it occurred to me that colors alone can change the meaning of a design. Yet, one of my first thoughts when creating a color scheme is making sure the colors I choose look coherent together, not the emotions associated with those colors. When I know considering the emotions colors evoke to the viewer would strengthen my design concept and meaning. I believe the phycological meaning of colors should be discussed in all design classes especially during a class critique. So, students do not forget the emotional meaning behind colors and can use the knowledge of it to improve their design.

When refreshing my memory on the phycological meaning of colors, I looked at this Creative Bloq post that goes over twelve colors emotional meanings in depth. The blog provides picture examples and it is easy to understand. Will you consider the emotions colors convey the next time you go to design?


  1. nzheng wrote:

    Rarely do I start off by setting up a color scheme, only done that in a few projects. What’s odd is that I find my project to go a lot smoother when I do make a color scheme in the beginning. I don’t know why I don’t do it more often.

    Sunday, September 23, 2018 at 7:09 pm | Permalink
  2. galakeel wrote:

    I do sometimes start my project with colors. But I think that colors can evoke emotions depend on the person. We have different experiences and we see thing from different perspectives. Colors don’t always evoke the same emotions for each person.

    Monday, September 24, 2018 at 9:43 am | Permalink
  3. ycao21 wrote:

    I sometimes start my project by creating a color palette, even though I know different color could cause different moods, but most of the time I meaning focus on if all the colors works together, let’s say the project I am designing is for power and strength, I would use the color black, but if my client ask me to add more color to the design, I would just ignore what the meanings behind the color, I would just simply focus to make sure all the color look good together. Sometime we learn all theses design principles and methods is for us to better break it. So it’s okay to break all the rules.

    Monday, September 24, 2018 at 6:28 pm | Permalink
  4. jriley20 wrote:

    This is a great point to empathize because color does play such a huge role in design. Like with the color scheme of McDonald’s red and yellow which cause people to feel hungry, may design utilize color to evoke a desired response out of the viewer.

    Wednesday, September 26, 2018 at 4:21 am | Permalink