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Should personal style be sacrificed for client satisfaction?

Graphic design is a transactional business. A lot of graphic designers feel the need to impose their personal style instead of actually pursuing the communicative goal of whichever client they’re working with at any given moment. Personal touch and flair should be considered, however, is not necessary in all situations.

I believe that an experienced and well-versed graphic designer should be able to adapt his/her style, or abandon it, in order to communicate the main idea that any given design is trying to achieve. This is what makes a mature graphic designer.

Now, there are points in time when personal style should be the most important part of the design. For instance, if a designer is an incredible hand letterer with a unique style, and is hired for that specific skill, stylistic hand lettering can be used in place of a functional sans serif text, such as Helvetica.

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