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Less is More

Nowadays, designs that have less detail is considered more. I would have to agree, that a simplified design is more powerful than an intricate design. When I look at old logo designs versus current, I (typically) find the newer design to be more successful. I think a clean look draws more attention because it’s easier to look at. Which also helps the viewer to remember the design/company. It also pertains more meaning, which can help viewers approach the design/ideas in a different perspective.

Starbucks, is one of the many companies that have revamp their logo. Throughout their logo evolution, they have kept their main concept—the siren. Each time they have created a new design, the details of the design becomes less and less. Although, they haven’t changed much since their previous design, they have benefited from it more. The only biggest difference is that they took away the name and made into one solid (their signature green) color, which can risky. However, I think the siren is so iconic that it can stand alone, making it more strong. I think it works for Starbucks because it is such a widespread company that is easily recognized all over the world.


  1. nzheng wrote:

    Starbucks is each a big company and loved by millions of people. To the coffee lovers, a change in the logo probably doesn’t faze them. I personally like the older version better.

    Sunday, September 30, 2018 at 12:44 pm | Permalink
  2. jle21 wrote:

    I think that companies have to change their logo according to the times. They need to accommodate their younger clientele. Nowadays companies are struggling to cater to millennials because they are so different.

    In different countries, companies have to adjust their logo to fit the religious/social norms. In the middle east the logo is different due to its sexual nature.

    Sunday, September 30, 2018 at 3:13 pm | Permalink
  3. jcarlos wrote:

    It’s also important to recognize the aim for their design simplification. For example, Dunkin Donuts recently said their dropping the “Donuts” because they want to broaden their sales in other foods, but especially, coffee. Like Starbucks, their logos will become simplified and cleaner. Starbucks might want to be known for their products other than their coffee, of which is the only product advertised in their older logo.

    Sunday, September 30, 2018 at 7:22 pm | Permalink