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Less is More

Nowadays, designs that have less detail is considered more. I would have to agree, that a simplified design is more powerful than an intricate design. When I look at old logo designs versus current, I (typically) find the newer design to be more successful. I think a clean look draws more attention because it’s easier to look at. Which also helps the viewer to remember the design/company. It also pertains more meaning, which can help viewers approach the design/ideas in a different perspective.

Starbucks, is one of the many companies that have revamp their logo. Throughout their logo evolution, they have kept their main concept—the siren. Each time they have created a new design, the details of the design becomes less and less. Although, they haven’t changed much since their previous design, they have benefited from it more. The only biggest difference is that they took away the name and made into one solid (their signature green) color, which can risky. However, I think the siren is so iconic that it can stand alone, making it more strong. I think it works for Starbucks because it is such a widespread company that is easily recognized all over the world.

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