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Fjällräven Kånken

In the late 1970, 80 percent of Swedish people had back problems. Mostly from the type of back bags they carried. The Swedes also noticed that the ones having back pains got younger and younger so, they came up with a back bag that was better than the ones that were being used. Åke Nordin is the founder of Fjällräven Kånken.

The idea of a new design for back packs came upon him one day when hiking a mountain and wasn’t pleased the design of the back pack he had on. He designed this to make the weight of the bag even on both shoulders. He made the back pack the size of binders so that all text and other school materials can fit and can be easily worn. Nordin chose a fabric that is waterproof for the back packs. All of work is mainly designed and used for outdoor uses.