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Designers Change the World

Designers can change the world. Actually, they do so every day. No one thinks about the designer who decided on the shape of their Coke bottle, the person who wrote and formatted the back of the cereal box, or the team that worked to create an educational museum exhibit about birds. But everything from packaging design to app interfaces impacts consumers’ lives.

Sometimes design makes national news. In every election, someone has to design a ballot that doesn’t bewilder voters into checking the wrong box, require a knowledge of erudite SAT vocabulary, or require post-election examination with magnifying glasses by officials.

Or take a small-scale example. How has your creative process, your grocery lists, or communication around the office been helped by the existence of sticky notes? Who would have thought that a simple square with weak adhesive on one end can have so many versatile uses?

Designers influence, inform, assist, tell stories, and persuade, and their anonymity and invisibility only gives design more power. The best method of persuasion is subtlety—making someone almost believe they aren’t being persuaded at all.

So, the next time someone asks you what you do, tell them you’re proud to be a graphic designer. Just make sure to use your powers for good.