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Mastering the Basics: Color

One of most fundamental principles of art and design is color. What a simple concept. The correct use or lack of color in every design is critical in successful design. It is not as simple as it seems. Some designers have a natural ability to choose the most effective and complementary colors to type, image, space, etc. Because color is so complex, many need to be educated and understand color studies and theory.

I often find myself tripping over hues and saturations of various elements of my designs, including large color fields and color of typography. Majority of the work is often just right, but the color is often just not effective enough. As a design student, it is important to know the tools that I have. I don’t just have to rely on my own eye and senses.

Color Scheme Designer has become one of my most used tools in deciding which type of color groups to use in designs (mono, complementary, triadic, etc.). It not only gives inspiration for schemes, but also gives designers better understanding of color systems, if they are not well versed in those, already. The easy access and availability of this resource makes this complex job so much simpler, but also educates the mind of what colors work and what colors don’t. Going the easy route is sometimes very beneficial!