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My Guilty Pleasure

I don’t usually treat myself to a lot of things. I’m very conservative with how I spend my money and I try to spend strategically as opposed to impulsively. But the one thing I seem to have no budget for is makeup. Makeup is my guilty pleasure.

My favorite place to shop for cosmetics is at Sephora; the mecca of makeup. They carry hundreds of brands in their stores that have varying price ranges to accommodate anyone’s budget. Many of the brands they carry  have fresh, fun, and funky package designs. One brand in particular that always has good package design is UrbanDecay Cosmetics. My favorite product by UrbanDecay is their eyeyeshadow, which happens to have a clever package design.

When purchased individually, the eyeshadows come in a small, silver, cylindrical case. The lid has a clear window in the center so you can see what shade it is. The outer rim of the lid is designed to look like a man-hole cover that you see in urban, city streets, which is evocative of it’s name. The design is very recognizable and clever, and it is one of the reasons I purchase this product (besides the actual makeup being awesome, which it is!). It is easy to find in my eyeshadow drawer amongst dozens of other brands of makeup, which I think is a testament to the effectiveness of the design.

urbandecay

2 Comments

  1. Natalie Andrews wrote:

    Okay, first of all I just want to say that I love this stuff!! I use a color called LAST CALL, it’s awesome stuff!

    The only reason why I decided to try Urban Decay Eyeshadow for the first time was because of the packaging and the brightly colored eyeshadow. I actually liked your point about the man hole, because I never really thought about it like that. I always thought it resembled a coin of some sort that fits in your pocket. Either way, I think it is great package design, as well as a great product!

    Monday, October 26, 2009 at 11:52 am | Permalink
  2. laurenguiffre wrote:

    Urban Decay, how I love you! This was my first big “slurge” on makeup back in junior high and I just keep going back [to Sephora...because it's fabulous too!] for more. The packaging is so cool and you’re right-it’s easy to find among all the other BLAH black eyeshadow cases I have that you have no idea what is inside them until you open the compact. I love this feature on the urban decay shadows.

    Monday, October 26, 2009 at 4:41 pm | Permalink