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Death of the Movie Poster

Movie posters. They offer a glimpse of the overall tone of a movie. They are either seen placed inside theaters or shared online. Like album cover art in the musical world, the movie poster presents the viewer with a first impression of the movie’s concept. Yet, the impact is hardly noted by the mass media. Movie poster designs often possess an artistic quality that becomes the prominent characteristic through the poster’s well-executed composition. 

From the Art Deco style of Heinz-Schulz Neudamm’s Metropolis to the simplistic look of Jaws,successful movie posters can stand out by themselves if the movie title is removed. The poster from Jaws is regarded as the most iconic movie poster of all time due to the design’s simplistic nature. The beauty of a movie poster lies within its simplicity where the iconography does not rely on the typography to present the main themes of the films. Posters that accomplish this notion of simplicity imprint a permanent image within viewer’s minds. Movie posters are often forgotten once the actual film releases in theaters; however, we should not forget the beauty that these designs possess in both the cinematic and design world. 

 Cinematic posters deserve more credit than they are given, and some posters are designed to withstand the test of time. Empire has compiled a list of 50 movie posters that have accomplished this test

3 Comments

  1. sgaytan wrote:

    Movie posters are truly a make it or break it and I have never thought of it that way. Before trailers, movie posters gave the first impression of the tone of the movie. Creating a successful movie poster creates an identity for the movie. Depending on how strong the poster is, is how strong the identity will embody the movie.

    Sunday, February 17, 2019 at 10:50 am | Permalink
  2. eander6 wrote:

    Very interesting viewpoint. Many posters today have gotten more complicated with too much detail or tend to look similar. The iconic Jaws poster really was effective in its simple presentation. If all posters for movies today were more simple in design the audience might remember them more.

    Sunday, February 17, 2019 at 11:26 am | Permalink
  3. pkearney wrote:

    This is very well written! Everything is explained nicely and nothing is too wordy. I like how you give us some facts about the posters you are showing to show hoe iconic they are. Very interesting!

    Tuesday, February 19, 2019 at 9:31 am | Permalink