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White Space Is Your Friend

What does white space give design work? Many people find themselves scoffing at white space in traditional art, graphic design, and other types of visual communication. The most common complaints I hear are “That’s so simple that even I could do that and make money from it!” and, in the case of traditional art especially, “That isn’t interesting!” During previous graphic design courses, I’ve learned that white space gives text and images a place to breathe. There should be room throughout the visual information the viewer is attempting to process. By overwhelming the viewer, designers fail their most important job: communicating important information.

Many think that making the change to incorporate white space into design work is easy. This is not the case. It may be easy for a designer to appreciate white space in other designs, but when it comes to their own work, the white space feels empty. In the past, I battled with myself over the idea that more content and more design elements meant better work. I am disappointed when my own results are cluttered after following this logic. As with all growth, personal or not, implementing new strategies and better behaviors takes time. If you are a designer struggling with adding more white space into your work, the best thing you can do is to remind yourself that white space has a purpose. White space is necessary for effective design work.

5 Comments

  1. clatessa wrote:

    I concur! I appreciate white space in design and prints but have a hard time accepting and implementing it in my own practice.

    Sunday, February 17, 2019 at 7:45 pm | Permalink
  2. tyap wrote:

    Utilizing negative and/or white space can just be as powerful when filling up the page with information. When used correctly, the design can emit a powerful form of communication.

    Sunday, February 17, 2019 at 8:14 pm | Permalink
  3. gpham4 wrote:

    White space is so, so important when it comes to design and to not clutter the work up. Good post!

    Monday, February 18, 2019 at 7:37 am | Permalink
  4. ecativo wrote:

    These design are such good examples of designers engaging with white space. I think sometimes it can be challenging to use white space well.

    Monday, February 18, 2019 at 7:49 pm | Permalink
  5. amontesa wrote:

    The designs that were used on this post were spot on. I myself also struggle with the same concept of white space. Great post

    Wednesday, February 20, 2019 at 11:43 am | Permalink

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