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The Iconic Structure of Twitter’s Distorted Text Meme

Twitter is an incredible platform to yell your thoughts into an app that gives you the potential to be seen by millions of users from around the world. It has given us amazing content and one of my favorite categories is the distorted text structures. Where this first originated I’m not sure but it’s an interesting phenomenon. From a design standpoint, these tweets seem chaotic and disorienting, but the key is to recognize the content they’re referencing.

            At its root, the distorted text tweets make obvious references to various pop culture like the tweet on the top that cites Bill Nye as inspiration for correcting the quoted tweet. On other occasions, the allusions can be a bit more obscure like the tweet on the bottom which is a dialogue from a snippet of a video of two young Scottish girls talking into a webcam about their favorite artists when their very Scottish mother barges into view to ask about the girls’ flushing habits. What makes this structure of meme so next-level is that the distortions of the text perfectly encapsulate the accents and inflections of the people speaking and you can hear it playing out in your head. Every time you come across a new distorted tweet, a new new element of intrigue is discovered; there are so many directions this meme can go.

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