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Sexism in Advertisment: A Thing Of The Past

In modern society equality amongst the two different genders is a practiced normality. Although sexism isn’t totally absent, outward act of sexism are definitely prohibited from print and advertising. However our the past tells a different story, when sexism wasn’t a word and saying that women were inferior to men was a generally accepted fact. I happened across an interesting article that shows some advertisements that are blatantly sexist. Although the ads are antique they still display many graphic elements as well as provide a unique insight into the audience’s mindset from the time period from which they came. There are 15 total in this particular article and some are more subtle than others, but all made me chuckle a little bit to myself as I read how ridiculous they were.



  1. caleb prevatte wrote:

    Here are a few more at the same site, equally as funny:

    Tuesday, October 27, 2009 at 1:52 pm | Permalink
  2. laurenguiffre wrote:

    These are very interesting, and Yes, I also found them to be very humorous. They’re funny because they are so outdated and definitely sexist. In today’s society, advertisers must use more witty, intelligent ways of presenting a product with gender-bias so as not to appear sexist. There is definitely still sexism in advertisement but not so blatant.

    Tuesday, November 3, 2009 at 5:09 pm | Permalink
  3. Sarah Smith wrote:

    Sexism in advertisments is something our culture will never full get over. Yes women as seen as indepentant people but most people do see women as the one who cooks the food and bores the children. In society today there are more men staying at home and women working, but for some reason advertiser don’t seen to understand that. It has been shown that advertisments for women are shown during the day for the women who stay at home and watch the children. Another interesting point is that one will never see a commerical for pamper’s diper during a football game. The reason is simply because most women don’t watch football, because its “man’s” sport. All the commerical are during a football game is for beer with attractive women holding the beer. Right there is in a way sexist, why are there no ads for women during a football game? Can’t women like football? This is a great exmple of sexism in today’s culture.

    Thursday, November 5, 2009 at 8:09 pm | Permalink