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Amazing Animated Typography

The creative agency, Dazzle Ship, creates designs and motion projects for branding and marketing clients. They have worked with many clients, one of which includes Adidas. Among working for clients, Dazzle Ship also works on self-initiated studio projects to stay innovative and discover new techniques.

In their most recent studio project, they took on animating typography for select places around the world. They created typography for NYC, Bali, Medellin, Lisbon, Austin, and Chiang Mai.

In the animation for NYC, the designers used industrial colors and included a subway train and a building. The motion is fast yet smooth. Everything works well together, I especially like the motion of the subway train. I think it does a great job of capturing the feel of NYC.

The animation for Bali shows a wave crashing onto a beach, a palm tree, and beach ball bouncing over the type among everything else. The colors are reminiscent of a tropical place. The motion is playful and fun, which is perfect for a place like Bali.

In the animation for Chiang Mai, the letters are created by the structures of a traditional Thai building. The colors are warm, and the animation continuously shifts from day to night. Out of all of the animations, this one is my favorite because I love the subtle shift in the colors and the glow of the text.

Although I only mention these three, all of the other animations are gorgeous and representative of the place they are based on. I highly recommend taking a look at them, as well as Dazzle Ship’s other work.

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