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Less > More

Fitting ten pounds of things into a five pound bag is no easy task. It’s even more difficult for graphic designers. The job of a designer is to organize and present information in a clearly readable way, while simultaneously creating a pleasing viewing experience. Unfortunately, there are times when the information in need of a design overhaul is too much for a tasteful composition to be arranged. For instance, every issue of People Magazine is overflowing with pictures of celebrities and headlines written to bait consumers into reading (most likely uninteresting and unimportant) articles about said celebrities. There is little to no breathing room on the magazine’s covers, resulting in every cover having the same overstuffed and over designed appearance.

Information overload.

A vastly more visually appealing approach to magazine cover design is one that is not immediately apparent: less is more.

This cover could be mistaken for a poster.

Leading up to the release of the latest Spider-Man game, monthly magazine Gameinformer featured a lengthy article discussing the finer details of the highly anticipated Marvel product. The cover for the issue used the opposite principles of design compared to People magazine, favouring an airy, light approach. The cover consists of nothing but the magazines title and an illustration of the friendly neighbourhood web-head by the legendary comic book artist Alex Ross. The simplicity of this cover design is its ultimate sophistication. Not only does it make the magazine much easier to look at, it creates intrigue about the article featured within it through the absence of unnecessary text and crowded images.

With careful thought and tasteful design implementation, less can indeed be more. For more tips and techniques on good magazine cover design, read this article.

2 Comments

  1. sgaytan wrote:

    This is so true, less is more. I always find myself looking for silence in magazines and other printed medias. Too much information overwhelms me and a crowded design is an instant turn off.

    Monday, March 11, 2019 at 6:23 pm | Permalink
  2. amontesa wrote:

    I would prefer the second one over the first magazine. Too many visuals on the first one which the viewer can get lost on the first magazine.

    Sunday, March 17, 2019 at 2:14 pm | Permalink

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