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Numerical & Punctuation Logos

IMAGINEUsually when designing a company logo, numbers and punctuation seem to be ignored and never even considered unless they are used directly to spell out the company name in a typographic sense. In an article by Charlie B. Johnson on, 24 of these logos featuring numerical and punctuation elements are displayed. It is very interesting to see the results of these creative ideas.

One of these logos is for a company called “Imagine.” They have a very intriguing tagline for their logo, “When the numbers are right, imagine the possibilities.” I just thought this was so catchy and cute. The logo designer here effectively used plain white numbers on a brown radiating gradient.  It is simple, but impressive in it’s original usage of the numbers, 1, 3, 9, 8, 5 and 6 manipulated to create the word “imagine.”  Many who commented on the sight noted that they first read the word and then noticed that it was formed out of numbers. Now, I did not have this same reaction (I saw the numbers as they made up the word), but maybe that’s just me. Needless to say, I was impressed.


  1. Kelly Sharon wrote:

    I looked at the link you posted, and the imagine one that you’ve shown us is definitely my favorite. Some of the others have a really creative use of the numbers or punctuation because of the name of their company, but I feel like the imagine logo is very unique because there isn’t a number in the word or anything like that. Awesome!

    Wednesday, November 4, 2009 at 1:45 pm | Permalink
  2. Kristin Billings wrote:

    The Imagine design is really clever, I checked out the other ones as well, and other than the panda one, none really caught my interest. I think it takes a certain type of thinking in order to see numbers as letters and a good designer to get the logo to make sense. Digits, for example, took me a long time to figure out.

    Thursday, November 5, 2009 at 9:27 am | Permalink
  3. Natalie Andrews wrote:

    I actually saw the word imagine and then recognized the numbers. Really creative.

    Monday, December 14, 2009 at 5:50 pm | Permalink