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Pasta Please!

Lately I’ve been finding myself looking more closely to product packaging. There are so many elements that come into play when it boils down to a successful design. Nikita Konkin is an international and well-known designer and has recently won several awards for her pasta packaging design. Good Hair Day Pasta is a design that makes the mundane task of grocery shopping a little more fun and interesting. The design is not only attraction, but functional and simple. A stronger connection is made with the consumer who resonates with that type of hair and with women as well. Having a successful package design is not only creating a stronger identity for the company, but also will increase sales. I definitely find myself more inclined to purchase products with a successful and fun design.