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Pasta Please!

Lately I’ve been finding myself looking more closely to product packaging. There are so many elements that come into play when it boils down to a successful design. Nikita Konkin is an international and well-known designer and has recently won several awards for her pasta packaging design. Good Hair Day Pasta is a design that makes the mundane task of grocery shopping a little more fun and interesting. The design is not only attraction, but functional and simple. A stronger connection is made with the consumer who resonates with that type of hair and with women as well. Having a successful package design is not only creating a stronger identity for the company, but also will increase sales. I definitely find myself more inclined to purchase products with a successful and fun design.


  1. bhaskett wrote:

    I agree with the author. I am definitely more inclined to buy products with better design. Admittedly, I never do make the purchase. Products with more interesting designs tend to cost more. I do not know how much of this is because a difference in ingredients/quality and how much of this is because of the design/design cost of the packaging. I would love to support good design, but I also would love to support my wallet.

    Sunday, April 14, 2019 at 3:41 pm | Permalink
  2. tyap wrote:

    I love this design and it is something I haven’t seen before on pasta packaging. I appreciate interactive and fun product designs because it definitely stands out from the others and is always pleasing and fun to look at.

    Monday, April 15, 2019 at 7:58 pm | Permalink
  3. jmenende wrote:

    I love the different package designs for the different types of pasta. It is very clever and cohesive.

    Sunday, April 21, 2019 at 7:35 pm | Permalink
  4. mdecarl2 wrote:

    I love this pasta packaging! This is an example of clever design that separates the product from the rest of the competition and compels the customer to purchase it; I know that I would.

    Tuesday, April 23, 2019 at 6:27 pm | Permalink