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Put your product on the line

Advertisements are all around us and on average a person will encounter around 4,000 ads a day. This number is shocking because how many can you recall at the end of the day, for many they might recall five or six and these could be the last ones the saw before going to bed. With a world full of ad’s fighting for your attention what can a company do to stand out from the rest? For 3M the answer was simple, create a way that people would be encouraged to test their product in the hopes of a reward.
Back in 2005 3M filled a glass display with cash and on the outer glass surface, they applied their product called Scotchshield, a see-through film that makes glass nearly bulletproof. Once the display was set up chaos ensued, people kicked the glass, threw objects at it and even used a sledgehammer and nothing could break it. It was only after the frame was broken that the experiment ended. This all happened in the span of one day and the advertisement worked beautifully. I think that we have a lot to learn from this as designers, sometimes you just have to put your money where your product is.


  1. ccollett wrote:

    This is both a hilarious, risky, and very fitting idea for this product and I commend the company’s creativity and bravado in this ad campaign. It is also inspiring because it emphasizes the importance of the product itself being a part of advertisements, whereas most advertisements try to sell us the feel or atmosphere surrounding a product, rather than the product itself.

    Monday, April 15, 2019 at 10:19 am | Permalink
  2. mpronko wrote:

    I love this advertisement. I’ve seen it on twitter and I think the company did an amazing job on figuring out how to show their product works by also making it so the public wants to go against it (in the sense of breaking the glass). I think more companies need to take a note from 3M because they are just trying to sell their product, it’s that simple.

    Monday, April 15, 2019 at 5:53 pm | Permalink

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