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Eat Mor Chikin

One of my favorite corporate logos is the Chick-fil-a logo. It has only changed minutely in the 72 years the food chain has been open. First of all, the font is perfect. It’s playful yet elegant; using cursive yet its rounded like a fat writing utensil a child would use. The capital “A” at the end of the logo is an interesting choice as well, but the authority of it balances out the “C” at the beginning of the logo. Now, my favorite part is the “C”. Not only is a beautiful curly letter on its own, but it was turned into a chicken to advertise their products. This chicken is created out of simple shapes and adds to that fun aspect of the logo. Not only is their logo beautiful, Chick-fil-a has the best menu in the fast food industry. To make them more interesting I found a list of interesting facts about the company.

5 Comments

  1. sgaytan wrote:

    The Chick-Fil A logo is simple yet works so well. Usually, I am not a huge fan of script logo. But Chick-Fil A has the perfect amount of curve and remains readable. The red is symbolic to the logo, which allows it to work so well.

    Wednesday, April 17, 2019 at 5:38 am | Permalink
  2. aamaya4 wrote:

    The Chick-Fil-A logo is very memorable. At first i thought the C was a bit distracting but over time i grew to love it.

    Thursday, April 18, 2019 at 6:41 am | Permalink
  3. eargueta wrote:

    As an animate lover of Chick-Fil-A, I always loved their logo. It is a nice mix of logo mark and type.

    Thursday, April 18, 2019 at 1:53 pm | Permalink
  4. ecativo wrote:

    This is a great example of a timeless logo. It works perfectly with their brand and is simple enough to never age or fall victim to new design trends. Script font logos are very tough to pull off successfully. I think they can often come off as tasteless and tacky but there is something magic about this logo and brand that just works so well.

    Thursday, April 18, 2019 at 2:43 pm | Permalink
  5. pkearney wrote:

    I never realized that Chick-fil-a has never completely redesigned their logo before! Everything about it is timeless and captures the company well with its simple, yet effective messages (like the chicken made up of the ‘c’)

    Thursday, April 18, 2019 at 7:54 pm | Permalink

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