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Branding Snoop Dogg

With the growth of legalization of marijuana in some states, packaging design is becoming a tool in order to promote their product. However, with the stigma still lingering on topic of marijuana, it’s a little difficult to approach, let alone to sell and advertise it. Snoop Dogg has recently released his own line of smoking accessories, POUNDS, which launched in 2017.

When I think of Snoop Dogg releasing a product, I think of the obvious, Drop It Like It’s Hot and weed. When I came across the package design for POUNDS, I was surprised. The design to the product was elegantly discrete but still didn’t hide what its purpose was intended for. The colors where bright and bold, sophisticated typography on the box, and held a contemporary identity.  It was completely different from what I assumed for it to be – monochromatic hues of green, a billion pot leaves, and smoke floating around.

Not only did it have a contemporary and sophisticated look, but I think every person who saw it would give it a second glance due to its nature in design. This package design almost looked like it was a liquor bottle design. Snoop Dog intended for the product design to be kept, not tossed out (a major plus, environmentally friendly). Which explains why there was much thought into the packaging. Although the recreational use of marijuana still carries a heavy stigma, I think it’s safe to say the packaging design coming from this field is making its way into the game.


  1. eander6 wrote:

    These designs are so clean. Wow they are gorgeous. At first glance you would think it was some packed up nutritious snacks not marijuana. The packaging is a perfect presentation of typeface and imagery and I honestly think packaged food should look more like this.

    Wednesday, April 17, 2019 at 6:43 pm | Permalink
  2. eargueta wrote:

    For something that is coming from the mind of Snoop Dogg, I am quite surprised. These designs are elegantly executed.

    Thursday, April 18, 2019 at 1:51 pm | Permalink
  3. ccollett wrote:

    Its so cool that the design team chose to market this product with so much elegance! It certainly helps in normalizing the activity but I also just think there’s a bit of humor and fun put into the packaging as well.

    Sunday, April 21, 2019 at 4:52 pm | Permalink