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Movie Posters

Movie posters help set the tone for the featured movie. It helps bring in an audience that might not know what the movie is about, but feels compelled to watch because of how great the poster is. I have seen many movies over my life span and I have notice that some movie posters look the same as others.

In these posters, they have the opposing sides looking at each other getting ready for battle; see any similarities? I do

In these posters, they all look the same and even include the same actor! Just a picture of Matt Damon with a san serif font written across his face in white.

I found out that companies do this because when they see success come from a movie and they try to replicate the poster in hopes that it will bring their movie success as well. I understand why the movie companies do this, but part of me wishes there was some variety.  


  1. eargueta wrote:

    I always believed that any movie that features a plan of conflict with the movie needs a poster that showcases that conflict like Civil War and Cats vs. Dogs. I never realized the similarities between the Matt Damon movies.

    Thursday, April 18, 2019 at 1:48 pm | Permalink
  2. ecativo wrote:

    Conventions are in place because there is data to show that they work. I’m sure that these advertisements have performed well in the past. They must figure it’s cheaper and easier to stick with a formula that has a proven record of success. It sucks for us designers who have to see such boring, repetitive, and uninspired work but it guess it comes with the territory.

    Thursday, April 18, 2019 at 2:42 pm | Permalink
  3. pkearney wrote:

    This was very interesting to read! I did not notice that this was taking place before. The posters with Matt Damon’s face on them is very interesting because I would think different movies would not want to copy exactly what other movies have done with the same actor.

    Thursday, April 18, 2019 at 7:51 pm | Permalink
  4. bhaskett wrote:

    I agree, some variety would be nice. If it works, it works though. It’s boring design work to recreate the same kinds of posters again and again, but in this kind of marketing, the profit the movie makes comes before all else.

    Thursday, April 18, 2019 at 8:01 pm | Permalink
  5. jsams2 wrote:

    Nice post, I can definitely see some similarities. I think that once you see a layout that works why not reuse it, this is a classical good vs evil stance.

    Friday, April 19, 2019 at 10:19 pm | Permalink