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Stitch Design Co.

Stitch Design Co. is a Charleston-based design firm founded this year and made up of the female design duo, Courtney Rowson and Amy Pastre. They do some cool stuff and have been very successful this past year, winning seven graphic design awards, including Best of Show in the annual awards of the South Carolina Chapter of the American Institute of Graphic Arts (AIGA).

Currently, they are teamed up to work for a fashion company named House of Rok on their website and stationary. House of Rok is a fashion design company committed to eco-conscious clothing. They want their image to reflect their message and how they feel about the environment. To the left is a sub-logo Stitch Design Co. created to go on hang tags and garment labels to go along with their current branding. Using hangers as the points of arrows in a recognizable way to look like the universal symbol of recycling is a clever and effective way to show that this company is eco-conscious in their clothing options.

4 Comments

  1. John Cipriani wrote:

    I like the idea of the logo very much, but I feel like it could have been executed a little better. I feel like the hangers could have been larger, but it is only a minor issue. It seems everyone is trying to go green now, and I love it. I sometimes buy eco-friendly shirts from americanapparel, I think they have one of the best quality shirts around, plus they are so comfortable. Also Stitch Design Co’s website is kind of useless, it just links to their email and blog, same with House of Rok.

    Wednesday, November 18, 2009 at 9:54 am | Permalink
  2. Kelly Sharon wrote:

    so clever!

    Wednesday, November 18, 2009 at 2:52 pm | Permalink
  3. Kristin Billings wrote:

    I love this design, but I almost feel like it’s too busy. Having it reversed out is sort of hard on my eyes too. However the idea is clever. I know it’s supposed to be the recycling symbol, but with the softer curves instead of a triangle, it looks more like a flower… Guess it could go either way.

    Monday, November 30, 2009 at 4:16 pm | Permalink
  4. Natalie Andrews wrote:

    I agree with Kelly. The design is clever. It immediately says “clothing” and “recycling.” Right away I knew what it was about.

    Monday, December 14, 2009 at 5:25 pm | Permalink