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Amazing Product Design

From an earlietempor Post, I found this website  LovelyPackage.com . One of the recent products was Tempo, a Feminine Hygiene  product. While very taboo to talk about such things, I love the packaging. The package is beautiful, with cool blues and calm tones that are a nice break from lime greens and pinks that assault our eyes every time we’re in that aisle. I love the use of the moons to signify the heaviness and evokes the feminine cycle associated with the moon. The box  almost empowers women a little more because it brings forth the naturalness that is the menstrual cycle. I also like that the packaging is very convenient. It appears that each set is pre-packaged in packs of three, which you can just chuck in your purse or handbag. If the cardboard were eco-friendly it’d be even more of a winner. I love the design on the inside of the box as well, which is feminine but not over-the-top. I think many Feminine Hygiene brands are much too over-zealous in their need to attract women. The simple packaging and rectangular format would also make it easier to stock and keep under the sink. Plus the simplicity of it keeps it much more discreet than the bulky plastic packages tampons and pads usually come in.

The logo itself is simple and unadorned. It does not scream “I AM FEMININE STARE AT ME PLEASEEE!!!!!!!” with curls and crazy italics. No, it is simple, sans-serifed, and very tracked out.

I think sometimes simple is the way to go.

3 Comments

  1. laurenguiffre wrote:

    This is very cool. Thanks for sharing. It is definitely so different from everything else on “that aisle.” I hate how they make these products so teeny-bopper and ridiculous looking. This makes it embarrassing to buy the stuff because the packaging is like a tween’s over the top bedroom decor. It’s refreshing and clean.

    Monday, November 30, 2009 at 9:14 pm | Permalink
  2. Sarah Yarbrough wrote:

    I think this design is a great idea. By being less obvious about being feminine products, people, men included, won’t be embarrassed to stand in a checkout line. The only downside would be that because the packaging doesn’t obviously express what the product is, it would require a really good marketing/advertising campaign to get people interested in buying the product and to inform them of exactly what the product is.

    Tuesday, December 1, 2009 at 6:59 am | Permalink
  3. Sewit Gebremichael wrote:

    Yes, it is very pretty. But sometimes beautiful and pretty things upset me because they force me into buying stuff I don’t really need. But I guess that is the whole point…

    Friday, December 11, 2009 at 11:48 pm | Permalink