From an earlie
r Post, I found this website LovelyPackage.com . One of the recent products was Tempo, a Feminine Hygiene product. While very taboo to talk about such things, I love the packaging. The package is beautiful, with cool blues and calm tones that are a nice break from lime greens and pinks that assault our eyes every time we’re in that aisle. I love the use of the moons to signify the heaviness and evokes the feminine cycle associated with the moon. The box almost empowers women a little more because it brings forth the naturalness that is the menstrual cycle. I also like that the packaging is very convenient. It appears that each set is pre-packaged in packs of three, which you can just chuck in your purse or handbag. If the cardboard were eco-friendly it’d be even more of a winner. I love the design on the inside of the box as well, which is feminine but not over-the-top. I think many Feminine Hygiene brands are much too over-zealous in their need to attract women. The simple packaging and rectangular format would also make it easier to stock and keep under the sink. Plus the simplicity of it keeps it much more discreet than the bulky plastic packages tampons and pads usually come in.
The logo itself is simple and unadorned. It does not scream “I AM FEMININE STARE AT ME PLEASEEE!!!!!!!” with curls and crazy italics. No, it is simple, sans-serifed, and very tracked out.
I think sometimes simple is the way to go.
4 Comments
This is very cool. Thanks for sharing. It is definitely so different from everything else on “that aisle.” I hate how they make these products so teeny-bopper and ridiculous looking. This makes it embarrassing to buy the stuff because the packaging is like a tween’s over the top bedroom decor. It’s refreshing and clean.
I think this design is a great idea. By being less obvious about being feminine products, people, men included, won’t be embarrassed to stand in a checkout line. The only downside would be that because the packaging doesn’t obviously express what the product is, it would require a really good marketing/advertising campaign to get people interested in buying the product and to inform them of exactly what the product is.
When I first looked at the picture I thought it was a shoe box. I thought it was something like the adidas all day all night shoe because of the moon symbol. My second guess would have been bed sheets, pillow covers, or window curtains. I would have never guessed what the product was until I read the description. I agree that the packaging is very simplistic in a good way. The moon and the shades of blue colors suggest that it has something to do with the night. I can’t really compare it to other packages of the same product because I don’t know what they look like but I do have two sisters and think I’ve seen some in pink, orange, or some sort of light and bright girly color. If I’m just judging the packaging and not the product I would say it is an attractive design.
Yes, it is very pretty. But sometimes beautiful and pretty things upset me because they force me into buying stuff I don’t really need. But I guess that is the whole point…
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