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Design: Paul Rand

Paul Rand was a hugely, influential graphic designer. He lived between 1914-1996 and over several decades, was considered one of the world’s foremost innovators in the field of graphics and advertising. Rand was influenced by many designers and artists, including Le Corbusier and Paul Klee. He went on to create a huge impact in the fields of advertising, corporate identity and branding, being responsible for developing brands for such corporate giants as the ABC, IBM and UPS. He is best known for these corporate logo designs, and it’s very inspiring because he was able to come up with these ideas with lack of technology. His ideas were simple but genius. His work has inspired me to try to use simplicity as much as I can so that my work looks as effective as his designs were. I even did one of my graphic design projects on him, it was a book cover.

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