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Logo Comparison: World Learning and Momentum Resources

When I first turn my computer on for the day, I like browsing different design websites and looking through different designers’ online portfolios. It gives me inspiration and motivation for my daily tasks. A friend sent me a link to Punch, a creative firm located in Richmond, VA. I browsed through their different categories and stumbled across the logo for Momentum Resources. As soon as I saw the logo, I could not help but think of the World Learning logo. My aunt works for World Learning, and she was telling me about their re-branding that just recently occurred. She was so excited to tell me about the idea behind the logo since she knew I was studying graphic design. World Learning is an organization that provides people who are interested in social change with the opportunity to travel abroad, build friendships and relationships with people in other countries, and learn about how they can work together to eliminate such problems like poverty, sectarian conflict, climate change, and the ravages of infectious diseases. Their logo, a simple, hand-drawn circle, stands for unity. The shape of the circle references to the shape of the globe, reiterating this idea of bringing people from all over the world together to make a change. The color green was also used to represent change and is relevant to the green Earth. I felt that the logo was simple, yet very effective.

Momentum Resources, a Richmond-based service that offers part-time employment opportunities, uses a very similar logo. Their concept is not far from World Learning in that they are seeking to unite employers and prospective employees together. So what makes this very similar idea so different and how can it apply to both an organization promoting change in the world, and a service for part-time employment?

Although they both take a very similar approach, both companies have implemented the circle in very different ways. World Learning uses a very clean sans-serif typeface and puts the circle slightly above the logotype, almost as a superscript. Together, the viewer is able to comprehend the message of the organization as they see the name first, then they respond to the image. Momentum Resources, however, implements the circle within the logotype, so the viewer responds in a slightly different manner. The circle in this logo also could reference to the act of circling potential calls for jobs in the newspaper, which supports the overall message of Momentum Resources.

We discussed in class the other day the topic of ‘copying’ other designer’s work, or having work too similar to another designer/artist. I think this is a great example of how two different designers executed the idea of the hand-drawn circular symbol into separate logos, communicating separate messages, in an effective manner.