As graphic designers we are diligent in analyzing our surroundings. My own suburban environment provides many examples of graphic design, ranging from the logos of home business stores to popular national chains. I find myself constantly nitpicking at these, admiring some while questioning the existence of others. While browsing the web I came across an article by author and designer Jacob Cass. He points out that graphic design in our every day world is underrated, and drives his point home with a gallery of retina-scorching logos, exactly what we as aspiring designers ought to avoid. I present to you The Worst Bad, Ugly & Horrible Logo Designs. Cass’ selection varies from cheesy cartoons with gaudy fonts (including Papyrus) to bland logos lacking personality. Others conjure sexual imagery—hopefully not on purpose.
My personal favorite is this one.
Aside from the blah typography and “poolservice” being mushed together, I seriously ask myself, why would you try to advertise your pool business with a miserable, seemingly alcoholic frog? Is this graphic supposed to indicate that the pool’s cleanliness will prevent frogs from taking a swim? It shall forever be a mystery.