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Ow, My Eyes!

As graphic designers we are diligent in analyzing our surroundings. My own suburban environment provides many examples of graphic design, ranging from the logos of home business stores to popular national chains. I find myself constantly nitpicking at these, admiring some while questioning the existence of others. While browsing the web I came across an article by author and designer Jacob Cass. He points out that graphic design in our every day world is underrated, and drives his point home with a gallery of retina-scorching logos, exactly what we as aspiring designers ought to avoid. I present to you The Worst Bad, Ugly & Horrible Logo Designs. Cass’ selection varies from cheesy cartoons with gaudy fonts (including Papyrus) to bland logos lacking personality. Others conjure sexual imagery—hopefully not on purpose.

My personal favorite is this one.

Aside from the blah typography and “poolservice” being mushed together, I seriously ask myself, why would you try to advertise your pool business with a miserable, seemingly alcoholic frog? Is this graphic supposed to indicate that the pool’s cleanliness will prevent frogs from taking a swim? It shall forever be a mystery.


  1. Marzia wrote:

    Cazz’s is my favorite (I am being sarcastic). I am not sure about the Capital One logo. I don’t believe is THAT bad, at least not compared to some of the other bad logos in the list.

    Friday, February 5, 2010 at 12:52 pm | Permalink
  2. Marzia wrote:

    Ahahahhaha! I have just found out that one of my friends worked as a manager for that pool company! Hilarious!

    Friday, February 5, 2010 at 1:04 pm | Permalink
  3. LindseyMarie wrote:

    While driving to and from school on Route 66, I pass many trucks with logos plastered to their back and side. These logos are so badly designed that I find myself wondering 1) how large the company is; 2) how much they paid for the logo that I am forced to look at while driving; and 3) who designed this logo and did he/she have any formal design education?

    Living in suburbia does unfold many of these “Mom and Pop” logos that a relative or friend probably designed. I really don’t think there is a concept behind this pool-service toad on the diving board. And if they are pool-service, why is the ‘pool’ element in the design the smallest in proportion? It makes no sense.

    I’ll be moving to suburbia after I graduate (Cumberland, MD) and I am going to make a promise to myself to keep my design standards high. I will not fall into suburbia design. I will work to raise that bar of expectation.

    Friday, February 5, 2010 at 3:27 pm | Permalink
  4. bkolendo wrote:

    i actually wrote my paper on this logo! i must say, this picture is especially amusing, as the bolts on the truck are so perfectly placed underneath the frog..
    this company has actually been around WITH THAT LOGO for over 40 years.

    Friday, February 5, 2010 at 7:41 pm | Permalink
  5. mphillips wrote:

    I can’t believe the logo for Arlington Pediatric Center – which is right around the corner! I went to their website and it seems they caught on and had a change in logo. I can’t say that this one is great either but at least it’s more appropriate.

    Monday, February 8, 2010 at 12:20 pm | Permalink