If you have ever traveled south on I-95 in the states of North Carolina and South Carolina then I’m sure you have seen the many South of the Border billboards. For those of you that don’t know what South of the Border is, it is a rest stop with restaurants, amusement park and fireworks for sale.
This rest stop is the most advertised rest stop that I have ever seen along a highway. It probably is the busiest rest stop along I-95. South of the Border does a great job getting families to stop by placing a billboard every fifteen minutes of driving down the road. Usually when I’m driving I don’t pay much attention to the billboards but when a place is being advertised hundreds of times, you don’t just drive past it and forget about it. It catches your eye and makes you want to see what all the fuss is about. The billboard includes the famous mascot Pedro, a stereotypical Mexican wearing a sombrero and a different funny word pun on each billboard. I can’t say my family ever stopped at this place but I’m sure hundreds of families with screaming kids have made their parents stop and check out the attraction.
Here is a list of some of the sayings that the billboards include:
“Pedro’s fireworkds! Does yours?”
“You never sausage a place! (You’re always a weiner at Pedro’s!)”
“Chili Today, Hot Tamale!”
“Keep America Green! Bring Money!”
“Keep yelling, kids! (They’ll stop.)”
One Comment
I have stopped there – many years ago and the one thing I got out of South of the Border was great, crazy photos. The hundreds of billboards worked on me then but I don’t think I’ll be going back anytime soon.
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