Many graphic designers find themselves in situations where the use of a photograph is needed to convey a certain message to the viewer. Some even come into situations where the client would prefer the use of photography within an ad. Thus increasing the importance of a Graphic Designers ability to understand good photography as opposed to terribly done photography.
Photographers face the same expectations that graphic designers do with concern towards their composition, choice of color and other various elements. Many view the two mediums as separate entities but in fact, each of the mediums share the same principles of design.
Here is a link to a site with a few images that best display examples of graphic design element use in photography:
http://www.betterphoto.com/gallery/dynogall2.asp?catID=98
3 Comments
I agree. Photos often drive the success of a design project. It helps bring out the theme of colors, shapes, fonts, and placement in the design. Learning to know what photos are good and what are bad is essential to becoming a better graphic designer.
Photography is very important for certain designs. Sometimes our demographics require an exact representation of what is being advertised, which cannot always be accomplished with illustrator or effective typography. Each medium is capable of invoking different emotions, and it is important to know when to use which, or both.
I agree. There are many professionals that designers work with closely. I believe the best designers are those who respect their collaborative colleagues including photographers, copy writers, illustrators, web designers, and even the printers!
This is a whole different topic, but I also believe that the more personal you can make your working relationship with these collaborators, the more stunning the final piece will be. If you are able to meet in person or call at least once, instead of emailing, this will foster a greater level of collaboration and creativity.
For example, if a designer is able to meet with the photographer in order to discuss the layout and color scheme, the end result will shine.
Design Army, a local design firm, travels on-site with their hired photographers and the end-result is AMAZING! To see a glimpse of their work, check out this collaborative effort for the Washington Ballet: http://adesignmafia.com/?p=6625
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