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Think Small

vwMany ads are placing in everywhere. Sometimes I feel like I have some kind of pressure that I have to digest all of the information and adopt new release every week. Every second, new word for a day is created and people expect to see something new and attractive. Companies seek to have better and more vibrant advertisements to attract their consumers. Companies try to deliver the messages to consumers by filling out the blanks. It is never simple to keep it simple. They really have to think what attracts the consumers.

Volkswagen is a good example of very refined and simplified advertisement. A simple copy of ‘Think Small’ and their classic product is quite simple but effective enough to approach to customers. Most people would rather choose ‘Think big’ than ‘Think small.’ Some might say, ‘Who would like to think small? I would rather write advantages of this product that how it can take a lot of people even though it’s a small car.’

Volkswagen’s ‘Think Small’ campaign was started from 1959. This is a good example of a simple yet effective advertisement that the model and simple text go well together. They are just simple, clean, and clever.


  1. Marzia wrote:

    I find their campaign very effective. It works well above all here in the US where most people seem to always want everything BIGGER. Bigger burgers, bigger sodas, bigger houses, and bigger cars. VW’s simple yet successful ad claims that sometimes small can be as “big” and everlasting as something large.

    Saturday, February 27, 2010 at 12:46 pm | Permalink
  2. LindseyMarie wrote:

    Volkswagen = brilliant advertisements. They are simple, clean, and memorable. Period.

    Sunday, February 28, 2010 at 6:20 am | Permalink
  3. mphillips wrote:

    I agree. VW’s ads are simple yet very effective. In fact, they probably helped me in my decision to buy my VW Jetta back in 02. While I can’t say I’d ever by another VW, I still do enjoy their ads.

    Sunday, February 28, 2010 at 12:57 pm | Permalink
  4. Jwojcik wrote:

    I enjoy seeing simplicity in ads.

    Thursday, March 4, 2010 at 7:05 pm | Permalink
  5. doolmin wrote:

    true sometime simple and clean is better way in the ads

    Friday, March 5, 2010 at 2:48 pm | Permalink