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Think Small

vwMany ads are placing in everywhere. Sometimes I feel like I have some kind of pressure that I have to digest all of the information and adopt new release every week. Every second, new word for a day is created and people expect to see something new and attractive. Companies seek to have better and more vibrant advertisements to attract their consumers. Companies try to deliver the messages to consumers by filling out the blanks. It is never simple to keep it simple. They really have to think what attracts the consumers.

Volkswagen is a good example of very refined and simplified advertisement. A simple copy of ‘Think Small’ and their classic product is quite simple but effective enough to approach to customers. Most people would rather choose ‘Think big’ than ‘Think small.’ Some might say, ‘Who would like to think small? I would rather write advantages of this product that how it can take a lot of people even though it’s a small car.’

Volkswagen’s ‘Think Small’ campaign was started from 1959. This is a good example of a simple yet effective advertisement that the model and simple text go well together. They are just simple, clean, and clever.