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It’s always 10:10

We see almost all watches are pointing at 10:10 in advertisement. Is it because it’s just looking good or are they any other reasons for that? I started wondering why the advertisement companies choose to show it that way.
clockThere are some rumors about 10:10 that it is the time when Abraham Lincoln, John F. Kennedy, and Martin Luther King, Jr. were assassinated or died so the watches are showing 10:10 to use it as in remembrance. None of these are true. Also, there’s another false that the atomic bomb was used around 10:10 in Hiroshima and Nagasaki and in remembrance of all the victims, all unused clocks have the same time of 10:10.

What are the real reasons?

• The idea was originally from Swiss. When clock is at 10:10, we can clearly see their logo.
• It is a vertical symmetrical look and it’s about 110 degree that people feel comfortable.
• It is as if the watch is smiling and holding their logo. Timex used to set their watch as 8:20 but they changed to 10:09:36 because they wanted to make it to smiley face.
• When the clock is at 10:10, the hands are similar to the letter “v” which symbolizes victory.