What – a change in font helps a university go green? Just recently the University of Wisconsin-Green Bay switched their default font on their email system from Arial (designers Robin Nicholas and Patricia Saunders) to Century Gothic (designer Morris Fuller Benton) in order to cut costs and go green. Apparently their computing department determined that by using Century Gothic they would use 30% less ink when printing emails, thus saving them money and helping them reach their green goals.
I found this quick news tidbit not only interesting but also invigorating! We, as graphic designers, aren’t the only ones who care about typefaces! The rest of the world is starting to take note. Typography is more than just making something readable and aesthetically pleasing; it’s also about function and economics.
According to linotype.com, “Century Gothic font family is useful for headlines and general display work and for small quantities of text, particularly in advertising” while “Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.
Both are versitle fonts as we can see. The Mac equivalents are Helvetica (Arial) and Avant Garde (Century Gothic). I commend the University of Wisconsin-Green Bay for paying attention to the importance of fonts and utilizing typefaces to aid in their quest to go green!