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Font Change Helps University Go Green

What – a change in font helps a university go green?  Just recently the University of Wisconsin-Green Bay switched their default font on their email system from Arial (designers Robin Nicholas and Patricia Saunders) to Century Gothic (designer Morris Fuller Benton) in order to cut costs and go green. Apparently their computing department determined that by using Century Gothic they would use 30% less ink when printing emails, thus saving them money and helping them reach their green goals.



century gothic

century gothic

I found this quick news tidbit not only interesting but also invigorating! We, as graphic designers, aren’t the only ones who care about typefaces! The rest of the world is starting to take note. Typography is more than just making something readable and aesthetically pleasing; it’s also about function and economics.

According to, “Century Gothic font family is useful for headlines and general display work and for small quantities of text, particularly in advertising” while “Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Both are versitle fonts as we can see. The Mac equivalents are Helvetica (Arial) and Avant Garde (Century Gothic). I commend the University of Wisconsin-Green Bay for paying attention to the importance of fonts and utilizing typefaces to aid in their quest to go green!


  1. EmFlores wrote:

    No kidding, huh? Who would have thought that a typeface would have made that much of a difference. Good for the university–that’s awesome!

    Monday, March 29, 2010 at 3:34 pm | Permalink
  2. Marzia wrote:

    That is crazy! I wonder how they calculated that. I wonder though, Century gothic takes up more room for the same font size because it is wider, so they have to use more paper, and therefore more trees. Did the article talked about that?

    Wednesday, March 31, 2010 at 11:30 am | Permalink
  3. Sgrant wrote:

    Century Gothic is a more sophisticated typeface, I almost view this as an update in image as well for the school.

    Thursday, April 8, 2010 at 1:07 pm | Permalink
  4. Jwojcik wrote:

    Impressive, I would have never thought this would count as green.

    Wednesday, April 21, 2010 at 1:34 pm | Permalink
  5. Simon wrote:

    Ah yes, Arial, the cheapskates answer to Helvetica. Anyone worth their salt in this line of work wouldn’t use Arial for; “reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.” With respect.


    Tuesday, May 25, 2010 at 12:41 pm | Permalink

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