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Generation Speed

Maybe I see this from a graphic designer’s standpoint, but the technological advancements in the art world have made enormous impacts on what artists are able to do today. The Internet, photography, even software programs such as Adobe Photoshop that allow the manipulation of photography and the creation of digitally enhanced, fantastic realms, have all made huge contributions. The trends in art that we are seeing today have become popular culture and because we live in a world where we are perpetually in sensory overload, we consequently rely so heavily on visual stimulation. We, as in the next generation, this “Generation Speed” as some might say, access tons of images, sounds, and words in one day. This Western society and this “Generation Speed” will never steer away from this state of frenzy and distraction, therefore a lot of art created today, especially in the digital and “graphic design” realm, will continue to be created for the purpose of reproducibility.

To some people, this notion may seem pathetic, perhaps sickening. What are your thoughts?


  1. rcantu wrote:

    I agree that there is too much frenzy and distraction in the world we live in today. Perhaps as graphic designers we could try to impose the opposite every now and then. I think it would be nice to create designs that would cause people to slow down for a while.

    Tuesday, March 30, 2010 at 12:21 pm | Permalink
  2. Marzia wrote:

    Emily, I honestly do not know what I think about it, or at least I am not sure if it is a completely negative or positive view. Technology is important and being able to have access to so many “tools” is great, but sometimes everyone should feel the need of going back to “the roots.” In a way, this argument reconnects to what we were talking about in class (designers-artists dilemma)

    Wednesday, March 31, 2010 at 11:20 am | Permalink
  3. mphillips wrote:

    This was great food for thought, Emily. Generation Speed, while a reality, makes me sad really. Technology is important and amazing, but I like to think that art has a purpose much bigger than reproducibility and it saddens me to think this is being lost. I understand we have to break through the clutter, but I think we should also find a way to not add to the clutter while communicating our message. I heard that students these days have an attention span of only 12 minutes and that educators are having to alter their teaching methods to cater to this. I also think this applies in the art world…audiences, as a majority, just don’t know how to stop, soak it in, and appreciate it. I wish we could be part of a movement to change this: to prevent us, as Marzia said, from forgetting our roots and to help people slow down and escape the frenzy before we all go mad! Let’s not forget how big art (and design) can be!

    Saturday, April 3, 2010 at 7:36 pm | Permalink
  4. LindseyMarie wrote:

    I’ve tried to submit a few posts… I have no idea why they’re not showing up!

    Thursday, April 8, 2010 at 11:29 am | Permalink
  5. LindseyMarie wrote:

    Great food for thought, Emily.

    When I think about turning away from the trends in our field and going on a new path, I am inspired by the Volkswagen advertisement campaign, “Think Small”, designed by Doyle Dane Bernbach in 1959. When everyone was focused on ‘bigger is better’, Bernbach gave them the opposite.

    Thursday, April 8, 2010 at 11:29 am | Permalink
  6. charrisu wrote:

    I think the next generation is going to be Generation Speed, personally. Most of us remember what it was like before smartphones and before Photoshop could magically fill in the parts of our photos that we delete (woot CS5)

    Thursday, April 8, 2010 at 3:11 pm | Permalink