One of the reasons why I decided to go in to the field of graphic design is the idea that design work circulates without a face or name connected to it. This thought was appealing to me and made me feel more comfortable.
If you are in the field, you probably know who designed certain logos, posters, or websites; however, the average person does not and most likely does not care. In other forms of art, it is a little different. Most people know Van Gogh, Michelangelo, and Leonardo, as well as at least one of their works. In fashion design, the name is more recognizable than the actual work: Valentino, Dolce & Gabbana, Calvin Klein. I guess the Versaces of our field should be Paul Rand, Paula Scher, and a few others, but very few people outside the graphic design world know who they are. Graphic designers are often in the shadow; they do not belong to popular culture, but strangely enough their designs make up pop culture. It is an interesting dichotomy. I don’t know how I feel about this now, but I am still very intrigued by it. Any thoughts?