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TEAnking out of the box

 This post relates to an earlier entry about tea packaging design. I am a tea lover and I fully enjoy my “tea experience” every time. I love to look at the way tea is packaged, paying particular attention to the tag. Sometimes the tag works like a fortune cookie at a Chinese restaurant. For instance, Good Earth includes a clever sentence or famous quote on each tag. I recently found the Louis Armstrong quote, “what we play is life,” and now it is positioned prominently on my refrigerator. This is a good marketing idea. Although various tea brands stand out for their product’s quality, a clever tag design might help increase sales. Sometimes the design is so clever that it can serve as a source of inspiration.

Here are a few examples:

This German company designed T-shaped tea bags recalling the product’s name:

Lee Yun Qin designed a tea bag that can serve as a stirrer and can hang on the side of the cup during infusion:

Tpod is an origami-based tea bag tag designed by Elisabeth Soos.

These designs all show unique approaches toward marketing a common product.


  1. EmFlores wrote:

    I’m a tea lover too! My favorite infuser design is the Sharky. You should Google it.

    Wednesday, April 14, 2010 at 6:34 pm | Permalink
  2. Marzia wrote:

    I looked it up! Do you have it?

    Sunday, April 18, 2010 at 3:00 pm | Permalink
  3. Jwojcik wrote:

    Although I don’t care much for tea, I like the packet designs.

    Wednesday, April 21, 2010 at 1:20 pm | Permalink
  4. mphillips wrote:

    I don’t like tea, but these amazing packaging designs could change that!

    Sunday, April 25, 2010 at 7:12 pm | Permalink