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Building Projections

Site specific designs are creations with a specific location in mind. I stumbled across this website where they project 3D animations on buildings. There is a short movie showing these amazing animations and the whole time I was watching I was mesmerized because it just looked so real! The people that design these projections are a full-service multimedia bureau in the Netherlands called NuFormer Digital Media or NuFormer Projections. They show people in windows and bouncy balls falling off the building, which looks so real! In Copenhagen, they developed a video for the main entrance of the Tivoli amusement park telling a story about climate changes. It had its European premiere during the climate summit in Copenhagen and played daily from December 7th to the 18th. New technology has opened so many doors to artists and this is just one example. It is unavoidable and catches peoples interest and attention.

http://vimeo.com/4238052