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Awesome Poster

It seems like every movie poster that comes out is incredibly sleek and processed. The design is complex, and the colors are fine tuned and tweeked in order to create a very specific look. Often the designers try to fit as much stuff from the movie onto the poster as possible, which can add to the clutter. Normally I like these incredibly refined pieces, but it can be a refreshing change of pace to get something like this:

Aside from just being super excited about the new Jackass, I was pretty impressed with the poster design. The layout is painfully simple, but it works perfectly. The tip of the boat, as well as some of the type create a path between the picture and the black frame. The simple black and white border works very well with the (mostly?) unaltered colors of the still. All  of the elements add together to create a unique vintage look that really sets this poster apart from the rest.

4 Comments

  1. Rachel Newdorf wrote:

    I can not agree more. I think I might like this poster better than the one for Jackass: the movie with the shopping cart showcased on the poster. That one was cut to bleed but this one gives me a Starsky and Hutch feeling with its black border.

    I like the limited amount of text because it showcases the picture and the bold text that is on there. I’m not so sure about it being in 3D, but I am excited to see their newest installment.

    Wednesday, September 29, 2010 at 5:12 pm | Permalink
  2. BrittanyHill wrote:

    I saw this poster the other night when I was at the movies and I actually stopped and looked at it for a second. Like the movie, the poster is attention grabbing and odd in a good way. It even gives a 3D feeling with the black ground and the way the image overlaps onto it. I think the movie will be just as great as the poster.

    Wednesday, September 29, 2010 at 8:19 pm | Permalink
  3. Tlytle wrote:

    At first, I didn’t think much about this poster. Then I realize i couldn’t help looking at it. I realized then I’ve been captivated by the “painfully simple” design. In the beginning, i thought the image used was not strong enough. However after the realization, I think it works wonders. With the image out of context, we are left guessing why is that jet ski in the air with debris behind it? More importantly, where’s it going to land? With this just being a teaser for the movie, it makes me wonder what else they have in store and I can’t wait to check it out.

    Thursday, September 30, 2010 at 4:15 am | Permalink
  4. Yili wrote:

    I should say it is a successful poster since it seems to attract all the viewers above.
    I agree that it is simple. But personally, I would not use (round squared) boarder, outline and drop shadow on text, or a low contrast image in a poster. The word “3D” itself does not have to be decorated like 3D.

    Friday, October 8, 2010 at 5:15 am | Permalink