In 1981 Warner AmEx announced they were going to start a music television channel. Frank Olinsky, along with his team at Manhattan Design, created the MTV logo that still stands today. Together, the Manhattan Design team created a flexible innovative design. Why is this design so flexible? Over the years the ‘M’ in the logo has given MTv the opportunity to dress up or alter the logo without loosing the overall identity.
The MTv logo is a well known logo of today. Many people understand that when they see “the chunky, baby block `M’ and the dripping ‘tv’,” they recognize the logo as Music television. It has lasted more than 25 years almost unchanged. Why is this design so good? By keeping the design simple Olinsky and his team left the ‘M’ open for alteration without altering the identity itself. This flexibility has given MTv the opportunity to put whatever they want in the ‘M’, whether a pattern to match a holiday or a color to represent a genre of music. Music is always changing and with a flexible logo, it allows for minor changes. Creating company identities is a long design process and requires a lot of thought. So many things need to be considered, change in time being one of them. Manhattan Design successfully designed a logo made for change.