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Trajan Woe: Part II

So, previously in Writing for Designers: GMU Edition, I mentioned my distaste for Trajan Pro, and aside from the fact that it’s quite overused in recent times, I also found a primary example of how not to use Trajan, if you dare to use it at all.

EXHIBIT A:
AWFUL

Seriously, T.G.I. Friday’s? Seriously? When I first set eyes upon this bag, I was hoping that it was a cruel joke. But unfortunately, it appears that the marketing department at T.G.I. Friday’s is asleep, or perhaps nonexistent. What is SO EPIC about “Potato Skins” that they would need to be typeset in Trajan Pro? God knows, but one thing’s for sure. This use of Trajan Pro is disgraceful to the typeface itself, if even possible. In fact, if you cover up the top half of the bag, it’s not even apparent that it belongs to T.G.I. Friday’s, right? It just looks like a mediocre generic brand of calorific snacks that are guaranteed to make your stomach cry a little.

7 Comments

  1. Rachel Newdorf wrote:

    This made me laugh! I agree and maybe they design this stuff to make people laugh, who knows. I have to say that ever since I have been learning about type in my classes I have been noticing more about the designs of the brands of products I buy, and they can be quite inappropriate. I just find everyones distaste for Trajan Pro epic and hilarious.

    Tuesday, November 23, 2010 at 9:46 am | Permalink
  2. Sjemieli wrote:

    I agree with you. It is definitely true that Trajan Pro is getting overused, and this bag is a perfect example. I covered up the T.G.I Friday’s logo, and the bag was completely unappealing and generic. I think this was a bad call for marketing, but perhaps they know this already due to their lack in sales? :P

    Friday, November 26, 2010 at 7:35 am | Permalink
  3. emm1288 wrote:

    Am I a bad designer if I don’t mind this bag? I mean, I guess its not the best bag design i’ve ever seen, and it wouldn’t be my choice for design but who says Trajan has to be for only “epic” things? I think the only thing wrong with it is that trajan is overused and this font doesn’t really match their brand as a whole… but standing alone i don’t really mind it.

    Tuesday, November 30, 2010 at 5:53 am | Permalink
  4. kpatino2 wrote:

    Yea I can see how Trajan has no connection with the rest of the design on this bag. Bad choice. Overall the font in general doesn’t bother me that much.

    Tuesday, November 30, 2010 at 7:29 pm | Permalink
  5. megan.day wrote:

    Wow! Bold, T.G.I. Fridays! Bold! I agree that using Trajan Pro for these Potato Skins probably wasn’t the best choice. I mean I don’t really hate the font all that much, but it is undeniably misused here! The font would probably be better used on something a bit more demure. All of the other fonts are thick, bold and kind of fun. You can’t really describe Trajan Pro with any of those adjectives.

    The best part about this post was “guaranteed to make your stomach cry a little.” haha!

    Wednesday, December 1, 2010 at 12:17 pm | Permalink
  6. srojsuontikul wrote:

    Mmmm…Cheddar and Bacon. The font is not necessary. I agree..nothing epic about chips, unless they are taking a journey to my belly!

    Thursday, December 9, 2010 at 8:00 pm | Permalink
  7. Tlytle wrote:

    I too have to agree with everyone’s comment. However, it may be epic due to the 0 trans fat? Besides the type, that blue is funky.

    Monday, December 13, 2010 at 6:55 pm | Permalink