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Trajan Woe: Part II

So, previously in Writing for Designers: GMU Edition, I mentioned my distaste for Trajan Pro, and aside from the fact that it’s quite overused in recent times, I also found a primary example of how not to use Trajan, if you dare to use it at all.

EXHIBIT A:
AWFUL

Seriously, T.G.I. Friday’s? Seriously? When I first set eyes upon this bag, I was hoping that it was a cruel joke. But unfortunately, it appears that the marketing department at T.G.I. Friday’s is asleep, or perhaps nonexistent. What is SO EPIC about “Potato Skins” that they would need to be typeset in Trajan Pro? God knows, but one thing’s for sure. This use of Trajan Pro is disgraceful to the typeface itself, if even possible. In fact, if you cover up the top half of the bag, it’s not even apparent that it belongs to T.G.I. Friday’s, right? It just looks like a mediocre generic brand of calorific snacks that are guaranteed to make your stomach cry a little.

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