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Cliché Images

With hunting season among us, I have been watching the Outdoor Channel a lot recently. While watching I started to notice that excluding a handful of standouts, a good majority of the logos for businesses in the hunting industry use exactly the same imagery. I couldn’t tell you how many deer silhouettes, arrows, trees, etc. I’ve seen used in almost the same way. This reminded me of when I did my critique for an electrical companies logo. The logo I wrote about was one of the few standouts, but when I did my research on other logos within the electrical industry I found that most of the logos suffered from using the same imagery too. I know it’s difficult to avoid using cliché images within an industry, but it’s still possible to take a different approach and make your logo image unique.

2 Comments

  1. kpatino2 wrote:

    It can be difficult considering there is always going to be a competing company. There will always be another company that is promoting the same thing yours is and with that comes the similarity in logo. But they definitely should try to be unique and make their logo stand out among others.

    Tuesday, November 30, 2010 at 7:09 pm | Permalink
  2. megan.day wrote:

    I agree! I see the dilemma there! You want to incorporate what you do in your logo to get your message across to consumers. Of course you want to include the spark plug or whatever. But, yes it is possible to still find a different way to represent your company so that it stands out from the rest. To create a distinctive logo is idea, and should be the goal of all businesses and designers.

    Wednesday, December 1, 2010 at 12:11 pm | Permalink