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Cliché Images

With hunting season among us, I have been watching the Outdoor Channel a lot recently. While watching I started to notice that excluding a handful of standouts, a good majority of the logos for businesses in the hunting industry use exactly the same imagery. I couldn’t tell you how many deer silhouettes, arrows, trees, etc. I’ve seen used in almost the same way. This reminded me of when I did my critique for an electrical companies logo. The logo I wrote about was one of the few standouts, but when I did my research on other logos within the electrical industry I found that most of the logos suffered from using the same imagery too. I know it’s difficult to avoid using cliché images within an industry, but it’s still possible to take a different approach and make your logo image unique.