Writing for Designers

During this time of the season I really enjoy seeing all the decorations people put up. I love seeing the Christmas trees, the lights, and the extra large snowman my neighbor puts outside every year. But one of my favorite things is that when I go the coffee shops like Caribou or Starbucks, they are all in the Christmas spirit too. Not only do I love ordering the Christmas drinks, but I love that for only a couple months of the year you get their seasonal holiday cups; as opposed to their normal white ones. I think this is a really great marketing strategy because it really puts people in the mood of the season and in the mood to spend money (shopping)! It’s also a great way to sell because the fact that it is only temporary makes people want it before it’s gone. I think these cups are fun and they really do make a difference when you walk into their store and feel happy to make a purchase.