During this time of the season I really enjoy seeing all the decorations people put up. I love seeing the Christmas trees, the lights, and the extra large snowman my neighbor puts outside every year. But one of my favorite things is that when I go the coffee shops like Caribou or Starbucks, they are all in the Christmas spirit too. Not only do I love ordering the Christmas drinks, but I love that for only a couple months of the year you get their seasonal holiday cups; as opposed to their normal white ones. I think this is a really great marketing strategy because it really puts people in the mood of the season and in the mood to spend money (shopping)! It’s also a great way to sell because the fact that it is only temporary makes people want it before it’s gone. I think these cups are fun and they really do make a difference when you walk into their store and feel happy to make a purchase.
-
‹ Home
Contents
-
Categories
-
Tags
2010 http://blog.socialware.com/ Add new tag AIGA Alexander animal pettis baltimore Bjork boy branding business card Color contract creativity design Desktopography Dollar ReDe$ign Editorial ethics Fashion Film FYC Ads Gartner’s social software predictions for 2010 and beyond Posted By Chad Bockius February 22nd graffiti Graphic Graphics http://www.sharesomecandy.com/2009/06/matt-dorfman.html Info jazz Layout Logo logo design magazine McQueen money packaging paper poster redesign rough draft Thomas Dufranne Typography Variety Video website Writing
-
Archives
- December 2014
- November 2014
- October 2014
- September 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- May 2013
- April 2013
- March 2013
- February 2013
- December 2012
- November 2012
- October 2012
- September 2012
- May 2012
- April 2012
- March 2012
- February 2012
- December 2011
- November 2011
- October 2011
- September 2011
- May 2011
- April 2011
- March 2011
- February 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
Blogroll
-
RSS Feeds
-
Meta
One Comment
I know someone who works at Starbucks, and they said that someone tried to approach them with one of the regular season cups, over month after they had been using the seasonal cups. Apparently they told him that it was “disgusting”. One of the best things about coffee shops is how good a hot drink tastes when it’s under 30˚ outside.
Overall, both Starbucks and Caribou merchandise have really great design. Last time I checked, Caribou was using Neutraface for a lot of their signs, and I’m completely down with that.