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Intelligent Design

One of the most important aspects of design is the ability to inform. Presentation of information can change the way it is perceived, how it is digested, and how effectively it is communicated. Recently I came across the work of Francesco Franchi for Intelligence in Lifestyle magazine (an Italian Magazine monthly magazine packaged with Il Sole newspaper).

The combination of images, text and info graphics is absolutely amazing and makes the information invitingand intuitive. Even though this magazine is completely in Italian, I am intrigued by it and want to know more about the content. And even though I can’t read a word of it, I can understand some of the information being presented visually.

I think the work of Franchi is incredible and a perfect example of the power of good design coupled with information.

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