In todays corporate world where design is often used to sell things and make a product look larger then life, it is nice to see design used for something good. Denver Water is a water company that has actually started an ad campaign to get people to conserve their water.
This is one of those cases where less is definitely more. The ad that reads “Use Only What You Need,” and is literally using only what that actual billboard, bus, bench, or even car needs to function. These ads force the everyday passerby to stop in confusion and read the ad to try and figure out why there is something missing. The bench only has a third of the seat, the billboard is only a small square in the corner of the frame, and my favorite, the car that is missing everything except what it needs to run. This simple but powerful message is successful in making people think and realize really how much water, or any other resource we take for granted, and is a great use of innovative design.