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Designing For The Reader

Think about magazine spread design for a second. It seems easy, right? At least, that’s what I thought. Recently, in my typography class, we were assigned our final project which was to design three spreads for a six page article. You wouldn’t believe how much thought really goes into it. The negative space is almost as important as the elements that invade it. There must be room for the eye to move about. The design must be appealing to readers or else the article will seem as interesting as it may really be. Tiny details like pages numbers and captions can make or break your design. The hardest part of all, however, is designing the two pages as one spread. As a graphic design major, I find myself honing in on one page and working at it a bunch. I then move on to the next page, working at it until it looks just right, only to zoom out and realize that the pages do not flow as one element at all. With some work, I will improve, but until then I look to more established designers for inspiration and solutions to my problems.


2 Comments

  1. wendy wrote:

    I totally and completely agree with you! Magazine spread isn’t my strongest point either. I find it really hard to keep the balance of space with pictures and words. With magazines, sometimes it’s limited to how you can or where you can put things in because aside being creative, you also have to follow the format of the magazine. Certain fonts have to be used, certain placement of elements must be used. At the same time, you have to worry about text massages and all these other little things that can screw up the whole spread if it’s not done well. So yeah, it’s stressful.

    Thursday, April 28, 2011 at 7:28 am | Permalink
  2. Yang-Gee Alexander Nam wrote:

    Yeah, it seems to take so much work for something to seem natural. All that hard work so it could be not noticed in the background. It is also sad cause since print media has caters to a much smaller audience.

    Wednesday, May 4, 2011 at 2:00 pm | Permalink