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Design With Audience In Mind

We all understand as designers that an important part of the concept behind a design relies on the audience we are trying to attract. Fonts, colors, layouts, etc. all play a part in catching the attention of a certain group of people – whether its gender, age, class, or style distinction.
As an example, here are two cigarette packs.

There’s very little difference between the actual cigarettes in the packs, but they are designed for completely different groups of people. I doubt many smoking men would buy the pretty pink pack of cigarettes, even though they have the same general make up of the manly Marlboro men Reds. The exact same product is received by a specific audience because of the design.