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Empire Tested

This ad campaign created for Nike by Hort explores Nike’s connection to New York City. The use of typography and imagery link great sports moments and inspiration to a great city, also full of inspiration. I think this is one of the strongest ad campaigns I’ve seen in a long time, and I love the way it uses slightly ambiguous imagery to evoke a feeling, rather than overloading with rational information.


The strong imagery and graphic style evokes enough of a response to make a lot of words unnecessary. I wish more ads looked this awesome and were this emotionally intelligent.