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Why printing matters…

After working at SoA Print for one semester and returning for another I have come to realize exactly how important printing is to design as a whole. It goes hand-in-hand with craft which has been beaten into me this semester. Good paper, good craft, and good presentation can make an OK design look better. However, if it is all bad, then a good design will look like crap.

Also, printing with the correct colors is important and knowing that you are designing with the right colors is absolutely essential. Most screen become uncalibrated after a few months and the color that they display is a lot different than the color that comes off the file. I know a lot of people that get frustrated with this and its an easy fix. Just get your monitor calibrated and make sure you check it often. It will save you a lot of trouble down the road for minimal hassle.