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Minimalistic Designs of Consumer Products

“The Minimalist Effect in the Maximalist Market does just that. Created by Antrepo, which is a multidisciplinary design consultancy that derives their power from exciting and passionate design members who are actively contributing to the core of design. Antrepo takes several popular brands, creates a simple variation and a more simplified variation. The result is stunning, clean, simple and powerful. We can only hope that some of these brands embody these principles.”







I am a huge fan of simplistic design and some of the designs above are extremely successful, but sometimes simplifying a brand can do more damage than harm. Tropicana attempted to simplify their brand and it burned them. That minimalist redesign made their orange juice look like all the other competitors on the shelf and the consumer response resulted in a huge revenue loss. Tropicana has created a brand that is far from being simplistic but stands out and sets itself apart from the other orange juice companies. Simple is nice, but simple is not always better.