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Package Designs Blamed for Childhood Obesity?

In today’s society there has been a crackdown against childhood obesity. But the war against healthy eating has now reached a new age group…… toddlers. In the latest study, research is showing designers are using recognizable cartoon characters to cover packages of unhealthy snacks and cereal boxes. When the tots are in the carts shopping with their moms and sees the characters and their begging to have what’s in the box.

The research goes on to show that the average age of the moms is 38, the majority are married, with a college education, and employed. They stated while their children don’t spend large amounts of time in front of the television they have great awareness and recognition of advertising. This makes them great targets in the advertising industry, after all who can say no to a cute toddler? Apparently the parents can the article below states several methods (some effective some not) of handling that child who just has to have everything in the store. Saying no might not be any fun but neither is having an unhealthy child. Click on the link below to view the whole article.


  1. dyanahua wrote:

    If any of my niece or nephew saw Dora on a cereal box we have to buy it because it’s Dora. I can see how companies would want to use a recognizable cartoon character for sleazy advertisement. It shows how much they are doing as a business.

    Monday, September 26, 2011 at 1:07 pm | Permalink
  2. hopeful1 wrote:

    Actually, just saw a piece about eating better for breakfast, and it said sugary things like cereal and poptarts are very bad for you because the sugar sends your body the wrong messages. But it seems like most food for kids has a lot of sugar in it, and the designs on the packaging for those snacks is really geared toward kids (and people with a massive sweet tooth). Now brands try to stick all the healthy nutrition facts on the front of the product, then parents don’t even look to see what unhealthy elements are in the product.

    Thursday, September 29, 2011 at 7:57 am | Permalink
  3. galo wrote:

    I think these cereal,yogurt, etc. advertisements can not be entirely the blame for childhood obesity. Parents, teachers, anyone who is raising young children should teach them what is healthy to eat. It’s also sad that these companies know how to target the young ones. McDonald’s for example knows how to attract the attention of kids. With a nice plastic toy. The kids probable don’t care what they are eating as long as the get that new McQueen car or Batman toy.

    Thursday, September 29, 2011 at 11:23 am | Permalink