Has anyone noticed how almost every movie poster you see has the same ‘movie’ font? Well someone within the YouTube galaxy has, and he posted this video about how Trajan has become the catch-all go-to for movie poster designers.
Check out the video here: http://www.youtube.com/watch?v=t87QKdOJNv8 (Does anyone know how to embed YouTube videos here? If so I’d love to know…)
Trajan does have a commanding and solid authority about it, but can it retain its bravura after its ab/over use by the movie advertising machine? It is at risk of becoming a visual cliche and losing its credibility–which is unfortunate since Trajan is a versatile and attractive font that has strong historical connections.
I’m wondering if anyone has any thoughts on how fonts become diluted and lose their visual credibility over time? Take for instance the awful/horrible/terror-inducing/(insert your ghastly response here______) ‘font’ Comic Sans that reigned supreme over newsletters, e-mails, bulletin boards, and amateur webpages throughout the 90s…I guess hindsight really is 20/20, because anyone caught using Comic Sans today is an instant pariah.
Fonts rely on connotative implications and visual conventions in order to properly convey an idea, and overuse can degrade that contextual basis. Graphic designers who use fonts effectively can harness this power of typography, but they must also take into consideration the implications/consequences of relying too heavily on any one solution.
These posters below, both for bad thriller films, appeared on theatre marquis within 1 month of one another and competed side by side for viewers’ attention. Not only are they similar films in terms of genre, their poster designs are curiously similar (both are films by Sony Pictures). Note the identical color scheme, title placement, and, of course, use of TRAJAN!