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Tschichold and Penguin Books

Awhile back I found an old copy of print magazine which had an article in it about Jan Tschichold’s work with Penguin books. During his time with Penguin he set up a whole new system of composition for the company, before he did so the only type face the company used was Times New Roman which needless to say really limited design possibilities. Unfortunately he did meet with a lot of resistance and his publisher wouldn’t allow him to completely redesign the covers like he wanted. Overall the article was a little dry in places but I happen to love book covers and happen to find Tschichold’s book covers cool looking, they have a very sleek classic look to them which I find kind of appealing.

2 Comments

  1. sbrown18 wrote:

    Out of all the different options of type, i find it interesting that the company only stuck with Times New Roman utill Tschichold came along. The designs on of the book covers have really come a long way.

    Monday, February 6, 2012 at 12:03 pm | Permalink
  2. kwalter wrote:

    I think it’s interesting that he was met with resistance in changing the covers, mainly because I had a hard time in believing that these covers would sale (but perhaps that has something to do with me looking at them from a 21st century mindset). Almost wish you had put a picture of what they looked like after he changed them, so we could see how far the covers had come with him being in charge.

    Wednesday, March 7, 2012 at 7:56 pm | Permalink