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Simplicity is Key

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Simplicity.  It speaks for itself.  The most ironic part of trying to achieve simplicity is that it is a difficult way to design.  People do not like simple, they are intimidated by the overt amount of white space or the idea that they have not put enough effort into a design because it is simple.  I, however, am a huge fan of simple work.  Nothing communicates with me better than a simple design with a clear message.  In this particular design, I love the attention to detail.  The text around the dropped out numbers forms the shape perfectly, insuring readability.  The colors of the number blocks also flow seamlessly, in an analogous fashion, reducing the chance of the nine different colors competing with one another and causing the page to create strain on the viewer.

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